PRESS RELEASE

Nostalgic ice cream brand and the nation’s largest family entertainment leader introduce new flavor to Southern California

LOS ANGELES, Oct. 1, 2024

Thrifty Ice Cream, a beloved staple in the community known for its premium taste and exceptional value, is excited to launch a Birthday Cake ice cream flavor inspired by Chuck E. Cheese, the iconic family entertainment center and premier destination for birthday parties and celebrations.

“We are thrilled to partner with Chuck E. Cheese, a name synonymous with family fun, to create a Birthday Cake flavor that will level-up any celebration,” said Jeanniey Walden, Thrifty Ice Cream Executive. “This collaboration allows us to introduce our iconic, high-quality ice cream to new audiences of all ages while delighting long-time fans with a fresh, exciting flavor.”

“As the top destination for birthdays globally, partnering with Thrifty Ice Cream to create an exclusive Birthday Cake flavor was a natural fit to capture the fun and excitement of celebrations at our Chuck E. Cheese entertainment centers,” said Melissa McLeanas, Chuck E. Cheese Vice President of Global Licensing, Media & Entertainment. “We’re proud to share this new flavor with families to enjoy their celebration at home or in our fun centers in a whole new way.”

Birthday Cake—a creamy cake batter ice cream swirled with festive confetti sprinkles and a vibrant purple swirl inspired by Chuck E. Cheese’s signature color—will be available in pint-sized containers at 34 Chuck E. Cheese fun centers in Southern California and in pint and quart-sized containers at 350 Rite Aid retail pharmacy locations across California, including by-the-scoop at hand dip locations. Birthday Cake containers also will be available at other retailers nationally in the coming months. To provide extra value to customers, every purchase of a container of Birthday Cake includes 500 free e-tickets that can be redeemed at participating Chuck E. Cheese fun centers nationwide.

Later this year, customers also will be able to indulge in novelty Birthday Cake ice cream bars, combining the festive birthday-themed ice cream and two fudgy, Chuck E. Cheese-branded chocolate cookies.

About Thrifty Ice Cream

Thrifty Ice Cream has been a staple in the community for over 80 years, delighting families with its nostalgic and innovative legen-dairy flavors for generations. Crafted with Real California Milk® and the highest quality ingredients, Thrifty Ice Cream is committed to offering affordable, award-winning ice cream in every scoop. For more information, visit thriftyicecream.com.

About Chuck E. Cheese 

Chuck E. Cheese is the place where half a million happy birthdays are celebrated every year with a mission to create positive, lifelong memories for families through fun, food and play. As the place Where A Kid Can Be A Kid®, Chuck E. Cheese continues to set the standard for family entertainment through its interactive experiences, exciting arcade games, and beloved Chuck E. Cheese character. Committed to providing a fun, safe and inclusive environment, Chuck E. Cheese helps protect families through industry-leading programs such as Kid Check®.  As a strong advocate for its local communities, Chuck E. Cheese has donated more than $21 million to schools through its fundraising programs. The Company and its franchisees operate a system of nearly 600 Chuck E. Cheese fun centers, with locations in 45 states and 17 foreign countries and territories. For more information visit chuckecheese.com.